Performance blog

Advanced strategies, technical breakdowns and Paid Media updates — straight from the trenches of our campaigns.

Why most Meta accounts are scaling wrong in 2026 (and how we fix it)

Meta Ads

15 Mar 2026

8 min

Why most Meta accounts are scaling wrong in 2026 (and how we fix it)

We audited 20+ accounts this quarter and saw the same pattern: scaling stalls because of structure, not creative. Here's the framework we use to fix it.

Performance Max, unlocked: how we get control back from Google's black box

Google Ads

28 Feb 2026

12 min

Performance Max, unlocked: how we get control back from Google's black box

PMax hides signals we can still pull. We share the GAQL queries, asset-group breakdowns and reports that let us scale or kill campaigns with judgement.

LinkedIn Ads

10 Feb 2026

6 min

Why your LinkedIn CPL is inflated 4x (and counting types are the giveaway)

A client reported 15 leads when there was actually 1. The cause: the conversion was set to MANY_PER_CLICK instead of ONE_PER_CLICK. Here's how we caught it and the rule we always apply now.

The Shopify bug that inflates revenue by 19% (and why your reporting is lying)

Analytics

25 Jan 2026

10 min

The Shopify bug that inflates revenue by 19% (and why your reporting is lying)

We caught 132 orders / €447k inflated for one client because the wrong API field was being used. Here's the right one, why Shopify makes it confusing, and the pattern we apply to every client.

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