// nash_classification_lab

SKUs
by profitability.

We classify your catalog by real profitability and scaling potential, not by clicks. With SKUSCALE you connect your Google account and get the classification instantly.

Free, no card: connect your Google account and see the classification in minutes. See all Labs →

// capabilities

What the Nash Classification Lab includes

In a large catalog not everything deserves budget: classification decides where to scale and where to cut.

Classification by real margin, not raw ROAS
Detection of SKUs burning budget
Campaign structure by profitability tiers
Catalog prioritization for scaling
SKUSCALE: connect your Google Ads and classify instantly

// tool

Try it yourself, with your own catalog.

SKUSCALE is the Nash Classification Lab tool: connect your Google account, it reads your catalog and returns every SKU classified by profitability and scale potential. It is the same thing we run inside the accounts we manage — except you can see it yourself, free and without talking to anyone.

Classify my catalog free

Free, no card: connect your Google account and see the classification in minutes.

// ecosystem

Activated when your project needs it.

It is the specific Lab for large-catalog ecommerce: thousands of SKUs, different margins per category and price-driven competition. It runs directed by the Nash Paid Lab.

Your audit, no strings attached.

We start with a technical meeting where we look at your accounts together. Client or not, you leave with an actionable diagnosis.

Request an audit