Ad Formats Guide

Up-to-date technical specs for your creative on Google, Meta, LinkedIn and TikTok.

Google Ads formats

The following formats are available for image or video:

FormatImage sizeVideo size
Square1200 × 1200 px1200 × 1200 px
Vertical960 × 1200 px—
Horizontal1200 × 628 px1200 × 628 px
Reel—1080 × 1920 px

Video duration

  • 12 to 60 seconds (min/max)
  • Videos must be uploaded to your YouTube account to be used in Ads.

File size limit

  • Image5 MB max (JPG/PNG)
  • VideoLinked from YouTube