tools / 03
// paid media performance

Tools that decide with your P&L, not with someone else’s benchmark.

Each one runs on your own numbers to give you the real economic ceiling of your paid investment. No borrowed benchmarks and no sign-up: every calculation happens in your browser and nothing you type is sent anywhere.

// large catalog ecommerce // distribution

Catalog ROAS Calculator

Work out the real breakeven ROAS of every category or brand, and find out how much of your spend sits today where it mathematically cannot make money.

Open tool 01 →
// b2b // long sales cycle

Max CPL Calculator for B2B

Work out, from the value of one contract and your own CRM rates, the maximum CPL your funnel can afford, your real CAC per signed client and how many leads a month your yearly target needs.

Open tool 02 →
// any account // audit

Dead Spend Auditor

You fill in nothing: drop the export from your Ads Manager and it tells you how much of your budget has not produced a single result, which pieces have already had their chance and where the ceiling of the account is. The file never leaves your browser.

Open tool 03 →

What you need before you start

All three tools work with data you already have. The catalog one needs your margin, shipping cost and return rate per category; the B2B one needs the average contract value and the conversion rates of your own CRM; the auditor only needs the CSV export of your Ads Manager with spend, results and conversion value per ad. Neither asks for an email, and neither uploads anything: the JavaScript runs on your device.

// every week // engine room

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What we see inside the accounts we run: the number, the decision and what happened next. No theory, no filler.

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