Paid Media engineered,to maximize profit.
Where others see ads, we see your bottom line. Senior expertise and proprietary technology so every euro invested comes back as margin.
// Why it works
Anyone can spend on ads. Turning it into profit, not so much.
Anyone can give money away to Google and Meta. Very few turn it into profit time and time again, day after day, year after year. It's not magic or an empty promise:
Math
We decide on your business numbers —net ROAS, CAC, margin, MER—, not on the metrics the platform rewards.
Methodology
Pure Performance™: a proven, repeatable system. Judgment, not templates or improvisation.
Experience
+18M€ invested and +220M€ generated. We know what to scale and what to cut because we have already lived it.
// Specialized Labs for paid growth
Six Labs. One standard of rigor.
Not a generalist agency. Each Lab solves one layer of the acquisition stack with its own expertise and technology. You hire the Paid Lab and access the rest as internal infrastructure. Built Lab by Lab.
Paid Lab
Our Digital Ads service. Senior paid media management across Google, Meta, TikTok and LinkedIn with our Pure Performance™ methodology. The entry point to the whole network.
Measurement Lab
Engineering-grade tracking and analytics: advanced GA4, GTM, server-side tagging, Conversions API and Consent Mode. No clean measurement, no real optimization.
BI Lab
Data ingestion into BigQuery, automated daily reports and anomaly alerts. Business-oriented reporting that catches problems before they show up in your account.
Classification Lab
SKU classification by real profitability and scale potential (Nash Classification). With SKUSCALE™ you connect your Google account and get the classification instantly.
Try SKUSCALE →Creative AI Lab
AI-generated creative for paid: high volume and systematic testing at a minimal cost per variant. You produce and manage it from the Studio in your portal.
Automation Lab
We make our own operations and our clients' more efficient with custom automations: data ingestion, alerts, CRM integration and reporting. We run several proprietary n8n servers.
// Who we work for
Four kinds of business.
Same rigor, different metrics.
Different models, different metrics that matter. Find yours and see how we approach it.
Large-catalog / distribution ecommerce
“I'm scaling sales but I don't know if I'm making money.”
We analyze your catalog in depth —by category, product type, brand and margin— and build a tailored multichannel strategy, including your promotions. We manage catalog improvements and decide which campaigns to run in each case (promo, non-promo, by collection…) to scale only what turns a profit.
Real case: Endado
Own-brand ecommerce (DTC)
“I need to grow without breaking what we've built.”
We scale your spend with an eye on net profit and brand health at the same time, applying Pure Performance™. We separate what brings new customers from what recycles existing ones, so you grow without cannibalizing margin or burning the brand.
Real case: Jessica Goicoechea
Long-cycle B2B lead gen
“I generate leads but I don't know if advertising is generating business.”
We connect your spend to the CRM and to real business, not just to cost per lead. We generate higher-quality leads at a lower cost and clean up the sources that bring you bad contacts or outright bots.
Real case: Krakend · Ilinova
B2C lead gen / Info-products
“My sales depend on when I launch, not on a system that works every month.”
We build an evergreen acquisition system that sells every month, not just during launches. We combine acquisition, creative and automation to stabilize returns and stop depending on the spikes.
Real case: Miriam Collado
Limited engagements. All the focus on yours.
The same senior team for years, with its own playbook and full coordination. We take on few accounts at a time so yours gets specialists who already run in sync, with no learning curve.
Enrique Nasarre Puy
Founder & CEO
Industrial Engineer & Paid Media. Performance since 2015. Specialist in applying engineering methodologies to campaign optimization to maximize return.
Daniel Varo
Senior PPC
Tag Manager & No-Code Expert. Masters advanced tracking and automation to scale complex accounts without technical friction. 4 years growing within the team.
Lucia Rubio
Senior PPC
E-commerce & Marketplaces Specialist. Expert in mastering complex architectures and scaling performance for catalogs with over 100,000 products. 5 years growing within the team.
Claudia
AI · Automation Agent
NML's in-house AI agent. Automates analysis, reporting and data extraction, and executes optimization actions based on the criteria we define, so the senior team can focus on strategy and decisions.
We're not an agency. We're a performance engineering firm.
Pure Performance™ is our methodology: we treat your ad spend as an engineering problem —measurable, optimizable and tied to your profit. But we don't run it on autopilot: we adapt the system to each client and build bespoke procedures and documentation for every account, something almost no agency does. We measure with precision, decide on your business numbers and scale only what's profitable. That's why results stop being luck: they become predictable, and they repeat, year after year.
Objectives & constraints
Business KPIs, margins, real CAC and LTV. No vanity metrics.
Calibrate measurement
Reliable data: auditing and tracking with no duplicate events or lost conversions.
Macro control
Automated reporting and fast decisions against your targets.
Fine tuning
We fine-tune by country, channel, campaign and ad to find where each euro performs best.
Iterate, pivot & scale
Risk-free scaling and budget where it performs best.
// We work with
Google Ads
Meta Ads
TikTok Ads
Google Analytics 4
Google Tag Manager// How we work with you
From first contact to scaling, without friction.
Pure Performance™ is the engine. This is the journey you live.
Viability Audit
A diagnosis of your account and real opportunities. Written report in 72h, no strings attached.
Plan & onboarding
Proposal, access and clean tracking. We set the base so you can scale.
Run with Pure Performance™
Your account run by a senior with our methodology, day in and day out.
Continuous improvement
Daily morning report, alerts and profitable scaling. You follow it all in your client portal: campaign and business KPIs, live.
// Results
Numbers that speak for themselves
Over a decade turning ad spend into profit. Real data, not projections.
// Proprietary portal · NML Portal
All your performance and business,
in a single dashboard.
We don't email you a Looker screenshot once a month. We give you access to a proprietary portal where you see, in real time, the KPIs from every ad platform crossed with your business backend.
Client access · portal.nashmarketinglabs.com
KPIs from every platform
Google Ads, Meta, TikTok and LinkedIn unified in a single dashboard. Spend, ROAS, CPL, MER and conversions — no jumping across five tabs.
Your business's backend
Not just platform metrics: Shopify sales, orders, margins, CRM leads and pipeline. Marketing data crossed with business data.
Daily reports & alerts
A report every morning and anomaly alerts that fire before the problem shows up in the account. Powered by the BI Lab on our BigQuery.
Access 24/7, from anywhere
Check your campaign and business performance whenever you want, without having to ask us.
// Testimonials
What our clients say
“Reaching 10M€ for this year and what's coming!”
I have been working with Enrique for almost 3 years in which we have given a good twist to our performance channel. From the reduction of CPPs, absolute control of investment without surprises of any kind, and increase in ROAS of our catalog with more than 150K SKUs.
“If anyone is looking for an agency that thinks and acts like a strategic partner, I recommend them without hesitation.”
What I value most is how they understand the business before proposing anything. They don't come with templates, they come with intelligent questions, deep analysis, and a real obsession with making campaigns work.
“We prefer direct contact with the strategic profiles managing the campaigns.”
I have been working with NML for years since the beginning of Dribo. They are very competent, agile in execution and adaptation to change. Working with them has allowed us to scale marketing and the processes involved throughout the different stages the company has gone through.
“Both the work they do and the way they do it are top-notch.”
I highlight Nash Marketing Labs' work methodology, a very advanced methodology focused on objectives. With a work philosophy based on honesty, Enrique even tells you what you don't want to hear; he is there for you to sell more, not to charge a monthly fee for nothing in return.
“A true expert, innovative and always with fresh ideas.”
Enrique is one of those professionals who knows how to get the most out of every euro invested in advertising. With a clear focus and always based on data, he optimizes each campaign as if it were his own, ensuring that every action has a real impact.
“If you have an ecommerce, it is one of the best options I know.”
Before meeting Enrique and his team, I ran campaigns on my own due to some distrust in the results I had obtained with other agencies. He proposed a plan, and the results certainly surprised me.
// THE FILTER
We work with a limited number of accounts.
We prioritise senior attention over volume, so we are careful about how many accounts we take on at once. We start with a technical meeting, not a sales call, where we see together if we are a fit. Whether you become a client or not, you walk away with an actionable diagnosis.
How it works
- 1Tell us about your case — this form
- 2Technical session: you show us your accounts or give us read-only access
- 3We send you an actionable diagnosis: what to scale, keep and pause