Fashion DTC: +83% paid revenue with ROAS up 30%

We have run Paid Media on Meta for GOI since October 2025 with a business-first approach and one clear goal: keep the business profitable and growing while it invests in advertising. These are the numbers after seven months working together:

Paid revenue

+83%

Increase in net sales and total revenue.

Total revenue

+79%

Overall business growth driven by paid.

Paid ROAS

+30%

We scaled without sacrificing profitability: we spend more and every euro still performs better.

Ad spend

+38%

More budget managed with a better return.

Average order value

+63%

We sell more, but also better: each order bills 63% more than the previous year.

“You can tell they understand the business, not just Paid. They are fast at communicating and executing, and the results have been clearly better both in profitability and volume. A perfect 10.”

Jessica Goicoechea

Founder · GOI

// NASH MARKETING LABS · Year-over-year comparison · Meta Ads

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