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Dribo

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Franchisee acquisition · long-cycle B2B

Summer 2025 · Jun–Aug

Long-cycle B2B: we raised spend on Meta and Google at the same time to recruit franchisees

We ran Paid Media on Meta Ads and Google Ads for Dribo’s franchisee acquisition. The challenge in a franchise business is not just generating leads, but generating qualified ones as you scale. Over the summer of 2025 (Jun–Aug) we raised spend on both platforms at the same time and worked the acquisition end to end: campaigns, forms and follow-up on every application.

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