// Case study
Pilar Benítez · appointment acquisition
First three weeks after coming back
The client who left, tried something else and came back
After trying another option, Autocuidarse came back to Nash. In the first three weeks, cost per appointment came in 16% below target.
Cost per appointment with the other option
Cost per sign-up went down, but each appointment cost considerably more, despite higher ad spend.
Appointment volume with the other option
Cheaper contacts that did not turn into more diagnostic appointments.
Cost per appointment after coming back, vs. target
In the first three weeks after we took the account back, each appointment cost 16% less than the target that had been set.
// The differential
Cheaper sign-ups, worse appointment results
After a first stage with Nash, Autocuidarse decided to try another option. During that period, cost per sign-up went down, but cost per appointment rose by 62% and appointment volume fell by 32%, despite higher ad spend. The problem was what was being optimised: getting cheaper contacts was not helping to generate more diagnostic appointments.
// How we did it
Coming back: connecting advertising with appointments
When we took the account back, we rebuilt the acquisition and measurement structure, connecting the Meta Ads campaigns with sign-ups and appointment bookings. That let us steer decisions towards the next step of the sales process.
Cost per appointment 16% below target
In the first three weeks, we got each appointment to cost 16% less than the target that had been set. The experience proved the value of the original approach: looking beyond the sign-up to understand what advertising actually brings to the business.